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April 26 2006

China's mobile phone cartoons market size exceeded RMB 720,000 in 2005 and will reach RMB 624 million by 2010.

The Chinese mobile phone cartoons market size exceeded RMB 720,000 in 2005, and registered users reached 120,000.

Analysys International forecasts mobile cartoons market size will reach RMB 31.66 million in 2006, increasing 4300% year over year, and the market will reach RMB 624 million by 2010.

Analysys International says mobile cartoons market in China is currently in the initiation stage. There are some market inhibitors to be solved. Penetration rate of high-end terminals that support multimedia applications is still very low. Users' habits haven't established and user experiences are far from users' expectations. In addition, the industrial cooperation model and profit model in the mobile cartoons market are still not clear.

As users' recognition of mobile phone cartoons greatly increase after two years' market cultivation, the market will enter fast growth stage in 2006 and 2007. With the development of network environment, technology, terminal popularization, and the change of mobile phone cartoons market competition, the market expectation will reach the peak and begin to decline by 2008.

''In the fast growing stage, market entrants will increase sharply and market competition will get heavier,'' says Fu Xinghua, an analyst from Analysys International. ''Market polarization will occur among the small and midsize SPs and ISVs who have entered the market earlier. The industry will encounter an industrial adjustment in 2008 and 2009.''