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M-Commerce
April 26 2006
Fortuna Announces Its Next Generation of Mobile Poker for Players on
Blackberry Technology
Fortuna Gaming Corp., (BULLETIN BOARD: FGAM.OB) , ("the Company"),
through its subsidiary Fortuna Gaming (UK) Limited ("Fortuna") is
pleased to announce the next generation of its mobile poker: "Mobile
Gold." "Mobile Gold is a new 10 hand version of our Texas Hold'em
product that is available to players around the globe on the new
Blackberry 8700 series," says Doug Waugh, President of the Company. "We
are committed to providing our shareholders and players maximum value
and with the success of the Motorola Razr and we felt it was time to
broaden our player base."
"Fortuna's Mobile Gold will attract a wider 'for free' player base
because of its use of the BlackBerry technology in North America," says
Dallas Robinson VP Marketing. "We believe, based on Mobile Gaming Now's
('MGN'), research, that this will prove to be a lucrative move for the
company, and consistent with our strategic plan, will enhance the
player's experience and game satisfaction wherever their location." MGN
is the developer of the mobile Texas Hold'em product.
"Gold Mobile - Texas Hold'em," a 10-hand Texas Hold'em mobile game, was
built specifically by MGN for the BlackBerry 8700 series mobile phone.
The BlackBerry 8700c is the first handset available in Research in
Motion's ('RIM') new range of Intel-based smartphones. The 8700c is
available exclusively on the Cingular network in the U.S. and the 8700r
is available exclusively on the Rogers network in Canada. The 8700 is a
quad-band GSM/GPRS world phone which means it should work in most places
on the planet. The QVGA color LCD screen is new and improved at 320x240
pixels. It's described as the fastest BlackBerry yet.
"We're very impressed with the new BlackBerry 8700 series. With its
speed, new screen size and clear graphics, we felt it would be a perfect
device to launch our new Gold Mobile game," said Mark Jensen, CEO of
Mobile Gaming Now. "We have a 6-hand and 10-hand game that integrates
simultaneously with the PC. A player at a table can't tell if someone's
playing on a PC or a mobile phone. The new Gold Mobile is a 10-hand
mobile game with high quality graphics. It's our top-of-the-line mobile
game. Players can also use the other BlackBerry devices to play our
games."
MGN launched its full compliment of gaming sites in Q1 of this year and
has announced early marketing results as being favorable. The Company
has registered nearly 1,000 players in the first month of operation.
Jensen said the Company expects to register approximately 150,000
members its first year which includes registrations from its Licensees.
The Company also announced successful results from its search engine
marketing, which is expected to generate 540,000 hits in March of this
year. First year projected revenues for MGN are approximately $5.5
million. Says Jensen, "the average poker player has an approximate
lifetime value of $600."
"Very clearly, the research of MGN and our own player value and
engagement information are in alignment," says Doug Waugh President, "It
re-enforces our commitment and our belief in the revenue potential of
the company."
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