MovieSeer to Distribute Varsity Mobile Content

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March 2 2006

Varsity Media Group, Inc., a leading entertainment media company dedicated to teenagers and young adults worldwide, and MovieSeer Limited, a leading South East Asian provider of mobile phone content and information services, today announced a new a multi-year agreement licensing Varsity Mobile's extensive library of user created and professionally produced programming to MovieSeer.

The deal will allow MovieSeer to distribute Varsity Mobile's content over 12 carrier partners in 7 countries and territories in Asia-Pacific, making available one of the world's largest user created video entertainment catalogs to over a hundred million mobile phone users in the region.

"Our partnership with MovieSeer will allow Varsity to strengthen its position in the international entertainment marketplace," said Kelly Hoffman, Founder and CEO of Varsity Media Group. "We are looking forward to working with MovieSeer to bring Varsity's library of user created content for mobile phones to teens throughout Asia-Pacific."

Varsity Mobile was the first programmer to provide user-created content that is written, directed and produced by teenagers for mobile devices. Many of Varsity Mobile's programs also allow viewers to vote on their mobile devices for their favorite character, athlete or clip.

"It is clear that teens continue to drive the adoption of mobile video content in Asia-Pacific," said Roy D. Chapin IV, MovieSeer CEO and Founder. "We are excited to leverage Varsity's unique ability to reach the teen demographic by promoting interactivity through user created content and our experience in identifying what appeals to mobile phone users in the region."


 

 
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