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Mobile Commerce
March 12 2006
Adamind Ltd (“Adamind” or the “Company”),
the leading global supplier of media adaptation software for mobile
messaging (MMS), content and convergence services market, announces it
has signed an agreement to acquire all of the issued and outstanding
share capital of Hong Kong based, SenseStream Ltd (“SenseStream”) for a
consideration of up to US$2,000,000 in cash and shares.
Under the terms of the agreement, Adamind
will pay an initial amount at completion of US$1,000,000 payable in cash
with the balance payable in shares by April 2007, dependent on certain
targets being met during 2006. The deal is expected to close by end
February 2006.
Description of SenseStream
SenseStream is a leading 2.5G / 3G MMS content adaptation and media
technology solution product vendor in Asia Pacific. It develops, markets
and distributes software that helps Service Provider, Portal and
Enterprise customers to provide and deploy mobile value added service
for business and wireless solutions.
Since 2002, SenseStream provides critical Multimedia Management
Technology that many mobile multimedia services and applications rely on
to successfully and seamlessly deliver multimedia messages.
SenseStream's advanced and powerful multimedia content adaptation
server, DynaFit™ Server, is used by many of Asia's leading wireless
operators for deployment of successful mobile multimedia services. Its
proprietary PONFA™ (Publish Once N Fit All) Server and publishing tools
allow content providers to create and publish wireless multimedia
contents. SenseStream also participates in the commercialization of the
new AVS-M (video on mobile) China video standard.
Kiok Tan, CEO of SenseStream, has a long history of building up a
businesses in the communications industry. Prior to setting up
SenseStream, he worked for Motorola for six years, his last assignment
was as Business Director at Motorola China, Personal Communication
Sector, based in Beijing. He also worked with HP as Marketing Manager,
Asia Pacific for many years prior to joining Motorola. The CTO and
co-founder is Eno Tsin who was formerly a research scientist with
computer laboratories of London and Cambridge University. He was a
Technical Manager with SkyTel and was co-founder of Media60X that
developed the first commercial location based system using enhanced
Cell-ID technology in Hong Kong in 1996.
Rationale of the deal
SenseStream's acquisition is the first by Adamind since its flotation in
February 2005 and marks a major strategic move by the Company to expand
into mainland China, Hong Kong and Taiwan as large amount of monies are
being invested in telecommunications infrastructure to cope with demand
in the run up to the Olympics in 2008 and beyond.
The acquisition is highly complementary with Adamind's footprint in the
region with recent wins in Australia, Philippines and Singapore. It will
enable the Company to accelerate its penetration into one of the world’s
fastest growing and largest mobile markets, namely, China, Taiwan and
Hong Kong.
The number of mobile phone subscribers in China alone is reported to be
more than 393 million (33% of the population) and is set to rise to 742
million subscribers by 2010. For the Asia Pacific region as a whole,
Frost & Sullivan, the independent market consulting business, expects
mobile data revenue to grow at a CAGR of 19.2 percent from 2004 to reach
over $58 billion in 2009.
SenseStream MMS products are already powering the infrastructure and
live commercial services of seven major operators in Hong Kong, Macau,
Singapore and Taiwan. China’s leading telecommunication equipment
manufacturer Huawei, based in Shenzhen is a key customer of SenseStream.
In addition, SenseStream also has recently become a qualified supplier
of ZTE, another leading networking equipment manufacturer based in
Shenzhen.
Shailendra Jain, CEO of Adamind, said: “The acquisition of SenseStream
is a strategic milestone for Adamind and takes us into the world's most
dynamic mobile data market. We will gain access to major customer
accounts in China, creating a truly global footprint for Adamind as well
as shareholder value in the long term."
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