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March 13 2006

Entriq, a company that helps content providers realize new revenue streams from their multimedia content, today announced that it will launch the market's first integrated advertising and content serving platform. With this new offering, content companies will be able to provide both ad supported and pay-media to consumers using a single technology platform. Like Entriq's existing pay-media solutions, the new integrated platform will work across all digital channels: Broadband, mobile, and IPTV.

"Content providers must be able to offer consumers both ad supported and pay-media options to fully monetize their digital assets and to accommodate a much wider range of media-consumption behavior," said Scott Crowder, chief operating officer of Entriq. "Entriq's new advertising and content serving platform will be the first in the market to enable both of these models across broadband, mobile and IPTV channels."

With over 20 years experience in the pay content space, Entriq has developed an end-to-end technology solution that enables global content providers to quickly publish and manage their content in a secure and automated fashion. Core features of Entriq's solution include:

Cross-platform capability that allows companies to sell content across a host of channels: Broadband, wireless, and IPTV/Microsoft Media Center Edition (MCE).
Access control and protection of content with digital rights management policies for all types of media on any device.
A complete authentication, billing and customer care infrastructure.
An easy to use interface with a drag-and-drop capability.
With the upcoming introduction of an integrated ad- and content-serving platform, Entriq will becomes a true "one-stop-shop" for companies wanting to realize new revenue streams from existing multimedia assets.
"About 95 percent of the content that is out there is collecting dust on shelves because consumers have no interest in paying for it," said Crowder. "Now, content companies can monetize these assets with broadband advertising, consumers can access content for free, Web publishers can expand their content offerings to draw greater audiences, and advertisers can reach consumers in a more targeted manner. Everyone wins."

This announcement comes at a time when the marketing, technology, and entertainment industries are struggling to determine what the ultimate model for content delivery will be in the future. A January 2006 study by Points North Group and Horowitz Associates, Inc. found that "By a greater than three-to-one margin, consumers would prefer to get free on-demand TV programs and endure commercials rather than pay $1.99 for programs without commercials."

"Advertisers are most concerned with getting their message in front of a captive target audience, but that has become increasingly difficult because consumers today have much more control over how and where they get their content," said Sean Black, SVP Managing Director, Beyond Entertainment. "With the new ad/content interface from Entriq, content companies will be able to easily push content and advertising to consumers wherever they are, this makes advertisers very happy. As an added bonus, the increase in video content will create greater broadband ad inventory and more opportunities to buy video advertising, which is in great demand these days."

Entriq's new Ad Delivery Service (ADS) provides a user-friendly interface that allows for easy drag-and-drop organization of video files with a single set of business rules to manage, protect and deliver pay- and ad-based content from one location. The platform offers multiple advertising options including pre-roll video ads, in-page video ads and stand-alone rich media Flash ads in conjunction with geographic targeting and real-time reporting. This technology is fully integrated into Entriq's existing content protection service with digital rights management and access control.