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May 1 2006

Buongiorno has launched of the newest generation of B!3A, the Group's proprietary technology platform conceived to design, build, manage and provide high quality services to leading businesses and to mobile consumers globally.

The B!3A platform provides an extensive set of tools that are necessary to perform all the key tasks needed to create and operate a complete digital content marketplace. Among the main features: Content aggregation, Content management, Portal Management (browsing and downloading), Service Delivery, Billing, Reporting and Business Intelligence.


Companies licensing B!3A, get access to a turnkey solution for competing in the digital content market.


The B!3A 4.0 release adds new functionalities enabling Buongiorno business clients to step-up control over all mobile content management and distribution services. New components include:


- a Multi channel publishing engine: A powerful XML/XSLT based engine allows generating and maintaining multiple interface digital stores (WAP, Web, etc.) which give access to a rich content catalogue integrated with the content repository or opened to external data feeds.


- a one-to-one ADServer component: Far from an ordinary banner server, the B!3A ADServer provides the definitive one-to-one campaign management. By leveraging its internal targeting engine, it provides personalized navigation and offering to every single profiled user.


- a Business Intelligence Module: Every single transaction related to mobile services is captured in the real-time reporting engine which clearly answers what every digital service manager wants to know: "How much money am I earning at this very moment?"


The B!3A 4.0 release also expand the scale and capabilities of all previous B!3A main features such as multi format content repository (i.e. video clips, still images, OTA objects, DRM protected full track music,...); integrated video encoding platform; multi virtual store based music factory, peer to peer community services, interactive mobile video and audio user generated content management engine; high performance delivery engine, and customer care and billing system.


B!3A 4.0 allows mobile and fixed operators, service providers, and content providers to offer their customers simple access to current and future messaging, infotainment, and handset personalization services. The B!3A platform, operating from Buongiorno Vitaminic data centers, is currently managing services for a potential audience of nearly 1 billion clients (50% of the total 2 billion mobile users worldwide).


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