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Mobile Commerce
May 1
2006
Payment company Visa
International and the world’s largest mobile handset manufacturer Nokia
have launched a mobile phone credit card payment pilot system in
Malaysia, allowing consumers to shop and pay using their mobile phones.
The ‘Mobile Visa Wave Payment
Pilot’ claims to be the first system of its kind in the world, marking
the first step in plans to turn mobile phones into electronic wallets
for consumers, the companies said.
It utilises Visa’s Visa Wave
smart card technology that uses radio frequencies to eliminate the need
to swipe a credit card into a reader, instead allowing customers to pass
the handset in front of a terminal to register payment.
Visa Wave was introduced in
card form last year, but this is the fisrt time the technology has been
employed in mobile phones.
The pilot will last for four
months, with 200 cardholders in Malaysia being given a specially
designed Nokia phone that can be used to make payments in more than
2,500 outlets nationwide.
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